Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty by Phillip Van Hooser

Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty



Download Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty




Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty Phillip Van Hooser
Language: English
Page: 208
Format: pdf
ISBN: 0471748072, 9780471763611
Publisher:

From the Inside Flap

Who knew a cabbie could teach you so much about customer service?

As a successful professional speaker who travels constantly, Phillip Van Hooser has been in and out of his fair share of cabs. But only one cabbie ever taught him anything about customer service. That cabbie is Willie, and the commonsense wisdom he imparted has become known as Willie's Way.

Willie doesn't have an MBA, but he doesn't need one to know that the most critical aspect of salesmanship is a personal relationship with the customer. In fact, people enjoy doing business with people they know and like—and they remember people they like when it's time to do business again. The simple things Willie does to get to know his customers not only leave them happy, but also leave them wanting more of his special brand of service. What kind of business leader wouldn't want his customers to feel the same way?

In Willie's Way, Van Hooser reveals Willie's unique brand of personalized service—how he woos customers so that they come back, how he wows them so that they tell their friends, and how he wins their long-term business by exceeding their expectations. Even better, Van Hooser shows how business leaders can apply Willie's techniques to their own enterprises to build long-term customer loyalty.

A book unlike any other customer service guide, Willie's Way translates Willie's commonsense wisdom into simple, practical applications. Each chapter looks at one of the six service secrets and explains how and why it works. From listening to customers, to offering them special favors, to making every customer connection memorable, these proven strategies will impress, entice, and win new customers with every interaction.

Based on the hard-earned wisdom of someone who spends time with customers every single day, this book offers business leaders a chance to reconnect with the basics of good customer service. But what if your business is doing okay offering the bare minimum of service? That's great! But for those who want to do more business and do it better, there's Willie's Way!

From the Back Cover

Praise for Willie's Way:

"Willie's Way is a fascinating compilation of real-life customer service stories that actually make a difference. It's about building your brand one customer at a time. Read how enthusiasm, confidence, and sincerity can impact your customers, grow revenues, and impact your bottom line. This is the best book I've read on customer service in a long time."
—Joe Scarlett Chairman of the Board Tractor Supply Company

"Wow! Willie's Way is simply infectious. Every reader is sure to find the six secrets to be very practical. In fact, they leave us without excuse. Without a doubt, Willie's Way has the power to transform an organization from one delivering mediocre customer service to one performing at the top."
—Chris Strippelhoff Vice President–Member Services Municipal Gas Authority of Georgia

"Van Hooser absolutely hit the bull's-eye with an outstanding instruction manual about the keys to extraordinary customer service. I have no doubt that companies and customer service professionals across virtually every industry will find value and fresh new insights in the pages of this brilliantly written gem."
—Richard G. Kelley Director of Sales Training, North America Axcan Pharma, Inc.
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